AI Insights · Timothy · April 2025
Top Photo and Video Apps on iOS in Oceania, Q1 2025
Explore the performance trends of the top photo and video apps on iOS in Oceania for Q1 2025, featuring insights from Sensor Tower.
In the first quarter of 2025, the top photo and video applications on the iOS platform in Oceania showcased intriguing trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the performance of these apps.
CapCut - Video Editor by Bytedance Pte. Ltd saw a consistent revenue stream, peaking at around $187K mid-February. Weekly downloads began at approximately 66K at the start of January, later stabilizing around 40K. Active users remained robust, starting at 1.19M and ending the quarter with just under 1M.
Instagram maintained steady weekly downloads, averaging in the mid-20Ks. Revenue started at $53K, gradually declining to around $34K by the end of March. The app maintained a strong active user base, consistently exceeding 5.4M throughout the quarter.
YouTube commanded significant revenue, peaking at over $1.4M in late January. Downloads showed a declining trend, starting at nearly 28K and dropping to about 18K by quarter's end. Active users remained stable, fluctuating slightly around 11.3M.
Canva: AI Photo & Video Editor experienced an upward trend in downloads, reaching up to 26K in February, while revenue peaked at approximately $150K. Active users showed variability, with numbers ranging from 270K to over 330K during the quarter.
Snapchat recorded a steady revenue increase, peaking at $339K in late January. Downloads varied, starting at 19K and dipping to around 14K in early March before a slight recovery. Active users consistently hovered around 3.3M.
For more detailed insights, visit Sensor Tower's platform to explore comprehensive data on app performance.